Campaign
Campaign
Eataly x La Nicchia
The task was to develop a marketing campaign concept for Eataly featuring La Nicchia’s premium Pantelleria capers. I explored the brand’s history, values, and target audience to design signage, social media posts, and the signature Capertini cocktail concept.
These recipe cards were designed to help customers discover easy, delicious ways to use La Nicchia’s premium Pantelleria capers. Given away in-store, they make it simple to cook with a traditionally “complex” ingredient by offering approachable recipes, like a Sicilian Couscous Salad or a Caper Martini, so everyone can bring authentic Italian flavors home with confidence.
The Capertini Campaign was designed to help La Nicchia reach a younger, Gen Z audience. Inspired by New York City’s pickle martini trend, this concept reimagines the classic cocktail with a briny twist using premium caper brine. This approach positions La Nicchia’s capers as an unexpected, on-trend ingredient for creative cocktails.
